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Chinese shoes network September 9 hearing, from shoulder to shoulder together hold a candle to drive When we talk to buy a pair of sports shoes, our mouth is no longer just "Adidas", "Nike ", more local brands which we are familiar: Peak, Li Ning [24.75 1.85%], 361 & deg; ...... With the strengthening of sales promotion and strength of these local sports brands have the strength and challenge the multinational sports brand in the capital. "I hope that one day, the Olympic can an international brand identity to challenge Nike and Adidas." Peak CEO Zhi-Hua Xu told the "China Sankei Shimbun" reporter says. Once upon a time, we are still studying hard. Then the bedroom lying about players will talk, they say, their clothes, their anecdotes, all our talk, but also our role models. At that time, everyone is very simple, simple food and clothing, not for the rest, just want to be able to in the sports arena when the game time, the foot can wear a pair of Nike shoes have a "check mark" logo. Now, when we talk to buy a pair of sports shoes, our mouth is no longer just "Adidas", "Nike", more lo Cheap air jordan 12 taxi for sale online free shipping cal brands which we are familiar: Peak, Li Ning, 361 & deg; ...... they show their charm, as we know, has become our partners in struggle when the sports arena. wrestling world giants As a world-renowned brand, whether it is "Nike" or "Adidas", which is sparing no effort at all to promote their brands. And China's sports brands also came to understand this point, beginning in the battlefield with these two sports brands in the world giant began wrestling. For example, the use of NBA's influence in China in the past two months, China has almost become NBA players a stage show. From Nike June NBA star turned China trip began, Adidas, Pick, Anta and other sports brand, have their contracted players to China, including Kobe Bryant, Howard, Kevin Garnett, Kidd, Durant nearly 20 NBA super players, team strong enough to compete with the US basketball Dream Team. Despite their own master, such as Kobe Bryant, Kevin Durant on behalf of Nike, Adidas Howard wearing LOGO, Garnett Anta cooperation and launched its own brand KG, Kidd also has its own Exclusive boots, but they are purpose of this trip Retro jordans for sale is very consistent - to promote their endorsement of the brand, signing new shoes, to please the fans and consumers. Obviously, Pick, Anta and other domestic brands no longer willing to play a role of princes reading. With the strengthening of sales promotion and strength of these Chinese brands have the strength to challenge the multinational sports brand. However, although the domestic brands and multinational brands have been close in number and level of players, but in the NBA to promote the brand culture and temperament convergence, the domestic brands Nike and originated in the United States, as well as NBA shirt sponsor Adidas there are many gaps. the Capital Institute of Physical Education, Professor Lee Sang-as in the "China Sankei Shimbun," told reporters that the Chinese local brands and world-renowned sports brand lies in the gap in two ways. One is brand of independent property and time of accumulation, and the second is the cultural connotation of the brand. Lee Sang, such as that some domestic local sports brand Jigong aggressive in the beginning of the birth, deficienci cheap jordans for sale es. Just for the interests of compromise and operations, but they ignore the vision of the establishment. This comparison, then compete with established contractors. Fortunately, some domestic brands have also begun to realize this. In Peak CEO Xu Zhihua opinion, brand marketing is like a basketball game, a team only to five different positions to maximize the potential of the players can change dramatically "chemistry." By the same token, only fully mobilize as many marketing resources, will it be possible to win in an increasingly fierce marketing battle. Also proved the correctness of the strategy of Olympic. According to third-party research firm ZOUmarketing data show, Pick beyond Nike, Li Ning became the highest volume of Chinese basketball sports brand. As Lee Sang said the data also reflects the brand's initiative. A good brand in the world to get their approval first, to make people love and acceptance. At this point, whether or Olympic Li Ning have done well. The competition is a marathon a brand is not overnight achievements. Similarly, movement of the market competition is Retro jordans for sale bound to be a long-distance running, the temporary leader does not ensure final victory. In the international market, Adidas used to be the king of this market, but now Nike has begun to lead. In the Chinese market, Li Ning has been thriving, but now, with the rise of Anta, China Dongxiang [4.20 0.00%] and special steps such as sports brand, has formed a crowded situation. Once the Chinese market leader Li Ning, after the first throes of losing market position, it began to rise strongly. In 2009, China's largest sports brand to more than 8 billion yuan in sales, the market in China has become second only to surpass Adidas sports brand Nike. This year, Li Ning abandon the old LOGO, start a new design of a new logo and a new slogan "make the change", Nike began to attack. temporarily in behind Olympic did not give up the pace to catch up. From the outset, this left specialization and internationalization of Chinese sports brand, has fledgling, dashing. Cooperation from simple ads to the NBA with the team, then the star's endorsement, finally reached an official partnership, and the formati Cheap air jordans for sale on of an international NBA players "TEAM", the Olympic brand awareness, sales and profit margins have been the rapid increase, has entered the second camp. So, how should a sports brand to the world? Lee Sang answer as given is: "focus on national culture, to maintain broad minded." Only accompanied by cultural output, so that the brand's cultural connotation to the product, so that the layout of integration of an international perspective and the local culture, the strength of the brand enjoys popular support. This is, in the choice of Olympic celebrity endorsements have been confirmed: NBA star endorsement in signing 12 players, and Jason Kidd, Shane Battier and other Americans, for the US market; Pietrus French, concerned that the Western European market; Vujacic Serbs, saw in Eastern Europe; and Dikembe Mutombo are Africans, the mysterious continent will also be an important Olympic international strategic pivot. Today, the Olympic products through national distributors, has been sold to Japan, Korea, Europe, the Middle East and other dozens of countries and regions. internationalizat cheap jordans online ion is not just the product can be sold abroad. Internationalization must be the basis of a professional, and should have an international research and development efforts, international talent, international market sales and marketing resources and international sales channels. Chinese brand design and development center has been opened to the world's largest sports brand Nike's headquarters. More recently, attempts to aid Anta Garnett signing machine to enter the overseas market. The Olympic in Los Angeles preparing for the establishment of branches and the United States R & D center, and is in negotiations with several large retailers in the United States, is expected to officially open later this year in the United States for business. All this indicates that China's domestic sports brand is gradually catch up with the pace of cross-brand, to the world.2007-05-21 08:10 source: Asia Footwear Association the Asia Footwear Association on time according to customs statistics, in 2006 the export volume of Guangdong footwear 3 billion 235 million pairs, exports amounted to 8 billion 357 million cheap foamposites 800 thousand U.S. dollars, accounted for 41.22% and 33.31% of the national total. In addition to Guangzhou, Dongguan, Shenzhen, Huidong, Zhongshan and other important exports, Jieyang, which mainly produces plastic shoes, has also become a new export base. According to the Guangzhou Footwear Association, China's footwear industry after years of development has formed four major footwear according to customs statistics, in 2006 the export volume of Guangdong footwear 3 billion 235 million pairs, exports amounted to 8 billion 357 million 800 thousand U.S. dollars, accounted for 41.22% and 33.31% of the national total. In addition to Guangzhou, Dongguan, Shenzhen, Huidong, Zhongshan and other important exports, Jieyang, which mainly produces plastic shoes, has also become a new export base. according to the Guangzhou Footwear Association, China's footwear industry after years of development has formed four major footwear export production base, which is the Pearl River Delta footwear export production base, with Guangzhou as the center of Quanzhou as the center of the Fujian footwear cheap jordan shoes for men export production base, with Wenzhou as the center of the Zhejiang footwear export and production base in Chengdu as the center of the Sichuan footwear export production base. The total export volume and total export volume of these four major footwear export bases accounted for 75.3% and 72% respectively of the total amount of china. in recent years, China's footwear exports increased rapidly, according to customs statistics, in 2000 China's footwear exports 3 billion 970 million pairs, exports amounted to $9 billion 853 million; in 2006 China's footwear exports reached 7 billion 847 million pairs, exports amounted to $21 billion 881 million, compared to 2000 increased by nearly 1 times and 1.22 times. (Editor: admin).Yesterday, the Hebei Xingtai city environmental protection inspector held a press conference, the Municipal Environmental Protection Bureau, the Municipal Supervision Bureau jointly exposed to the community, this year the first batch of 12 key cases of environmental law, and the implementation of supervision. Rectification requirements are, 9 enterprises to shut down, ban Cheap air jordan 12 for sale online free shipping ned, 3 enterprises to stop production governance. Ningjin Huatai furfural Co., Ltd. illegal production case , the company set up factories in the first half of 2006, the EIA approval procedures. In May 2007, under the condition that the water pollution control facilities were not completed, the company went into production without permission. The production wastewater was discharged directly, and the pollution of the smoke and dust and production wastewater was serious. Rectification requirements: discontinued governance, high limit penalties, recover sewage charges. Ningjin Cao Wu Tuan Village high Suchi wash leather factory production of illegal construction case at the beginning of April this year, the masses of the plant pollution problems, Ningjin County Environmental Protection Bureau to investigate and deal with the situation is: have been banned. In April 29th, the case supervision found that the small leather factory is still in production. The enterprise is a state banned, shut down 15 heavy polluting small enterprises, serious pollution, the nature is very bad. Rectification re cheap jordans for sale mens quirements: ban. Renxian County Ma Zhuang Wang Xianying paper mill illegal production case illegal construction project in the village paper factory has been verified, two factories illegal construction, not for EIA approval procedures, not to build water pollution control facilities, production wastewater straight row in the river, is a "fifteen small" enterprises, serious pollution. Rectification requirements: ban. Shahe city high chomchon prance ironworks cases of illegal production of The factory formerly known as Hebei iron and Steel Co. Ltd. chatet, in mid April this year began trial production. In May 18th, when it was checked, the factory was not producing, but there were signs of production. The factory was banned and shut down by the state. Rectification requirements: ban. He Ying Xiang Xiao Ying Cun, Weixian County small group of illegal production of leather production case the production group of backward production technology, simple equipment, are family workshops, production of untreated wastewater straight row in the village of two large pits, water red brown, shocking, has formed a contiguous pollution, Weixian County shut down a few times, but the problems of pollution rebound. Rectification requirements: shutting down. Longyao County Hengda paper mill illegal production case The plant belongs to the below 34 thousand tons of straw pulp production plant in 2007 in accordance with the requirements of paper-making enterprises and standards, the factory should be removed straw pulp facilities before October 20, 2007, local self destruction papermaking equipment, to close down the ban. But the factory is still producing serious pollution. 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